Notes on brand, film, and what production actually costs now.
The first pieces publish when the full site does. These are the questions they answer — written down here so you can hold us to them, and so you can see what we think is worth arguing about.
What does a product ad actually cost in India in 2026?
Real numbers from published rate cards, line by line — studio, crew, talent, post — against what the same output costs to produce now. The gap is the entire business.
Why does most AI-generated brand work still look fake?
It fails on the first frame and then faithfully animates the failure. Which is a taste problem, not a tool problem — and it is fixable.
Do you need a logo before you launch, or can it wait?
Mostly it can wait. What cannot wait is the thing people actually recognise you by, and it is usually not the logo.
How long should a brand identity take?
Most timelines are either too short to be honest or too long to be necessary. Where the real time goes, and what a six-week quote is actually charging for.
What can you skip when you’re building a brand on a small budget?
A short list of things every agency sells that a founder with ₹2 lakh does not need yet — and the three that are not negotiable.
Studio shoot vs AI production: what’s the real difference in the output?
Where each one genuinely wins, said plainly, including the cases where you should book the studio.
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